INTRODUCING DRY ROSÉ
available exclusively in a can
We just made enjoying Rosé this summer a whole lot easier! While it's not the first canned Virginia wine, it's the first Virginia wine available exclusively in a can. We didn't want to just can an already existing wine, instead, we wanted to deliver a new wine altogether that would really express itself in the new packaging...
The new Dry Rosé is packaged in a 375 ml can, which is equivalent to half a standard sized wine bottle. The watercolor art featured on the label was created by local Virginia Beach-based artist, Reba McConnell. This new wine is like summer in a can, and we wanted a label concept that captured the spirit of summer and coastal living.
...we wanted to introduce a new way to Rosé.